How I help
Where strategy meets execution.
Six areas I've spent years practising — explained the way I'd explain them to a founder over coffee.
01
SEO & Search Strategy
Search is still the clearest signal of intent on the internet. Ranking is a by-product of being genuinely the best answer.
- The problem
- Most sites chase keywords and traffic instead of the questions their customers are actually asking.
- My approach
- Technical foundations, topical authority and content that earns links and trust — measured against revenue, not vanity metrics.
- What meaningful outcomes look like
- Compounding organic visibility that keeps working long after the campaign ends.
02
AEO, GEO & AIO
The search box is becoming a conversation. Brands now need to be cited, not just listed.
- The problem
- Traditional SEO playbooks don't explain why AI assistants mention one brand and ignore another.
- My approach
- Structured, citable content, entity clarity and consistent brand signals across the web.
- What meaningful outcomes look like
- Being the source AI answers draw from in your category.
03
Performance Marketing
Paid media is a multiplier — it amplifies whatever is already true about your offer.
- The problem
- Budgets get spent on reach while the funnel, offer and landing pages quietly leak.
- My approach
- Tight targeting, creative testing and conversion work on the pages that receive the clicks.
- What meaningful outcomes look like
- Predictable acquisition at a cost the business can scale.
04
Digital Brand Growth
Growth without positioning is noise. The clearest brands grow the fastest.
- The problem
- Businesses add channels before they've decided what they want to be known for.
- My approach
- Positioning first, then a channel plan that fits the business's stage and resources.
- What meaningful outcomes look like
- A brand people remember and a growth plan the team believes in.
05
AI & Business Automation
The most valuable AI is often invisible — it simply makes work disappear.
- The problem
- Teams experiment with tools but never redesign the process around them.
- My approach
- Audit workflows, identify repeatable decisions and build reliable automations and agents.
- What meaningful outcomes look like
- Hours saved every week and teams focused on higher-value work.
06
Business Consulting
I've built from scratch, so I advise as an operator, not a theorist.
- The problem
- Founders are often too close to the business to see the next bottleneck.
- My approach
- Honest diagnosis, clear priorities and practical next steps.
- What meaningful outcomes look like
- Sharper decisions and momentum you can feel within weeks.