Performance Marketing · Manufacturing · Germany

German B2B Client

An inherited Google Ads account spending €18K per month on broad keywords, with a €340 cost per qualified lead.

Strategy

Rebuild around commercial-intent search and connect campaign performance to qualified leads.

Execution

Restructured the account, reviewed negative keywords weekly, rewrote German copy with a native strategist and imported CRM close data as offline conversions.

Outcomes

€112K managed spend over 12 months
6,890 conversions
€1.42M attributed pipeline

Results as published by Digmancy. View the source ↗

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