Performance Marketing · Apparel · India
D2C Streetwear · Mastee
A new brand with strong products but flat Meta results and rising acquisition costs.
Strategy
Test creative against product margins and recover abandoned checkouts.
Execution
Produced 30+ ad variants monthly, segmented the catalogue by margin, introduced WhatsApp recovery flows and rebuilt product pages for mobile conversion.
Outcomes
- 5.2× blended ROAS
- 145 purchases per month
- ₹1,867 cost per purchase
Results as published by Digmancy. View the source ↗
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